Inkit has partnered with Braze, the leader in growth marketing automation across email, push, SMS, and in-app. Braze now enables Inkit to seamlessly send direct mailers to your users. The Inkit webhook can be built as long as you have a pre-existing Braze account set up.

The steps to get Braze up and running are as follows:

  1. Grab your API key and Template ID from the Inkit dashboard. Your API key is located here. The Template ID can be found within the URL for each template- for example:
  2. In the Braze platform, create a new Workflow Webhook by navigating to Engagement >> Templates & Media >> Webhook Templates
  3. Fill in the webhook with the following details:

Add a HTTP Header for the Authorization key value pair, with your API key from Inkit.

Add the following mandatory fields to specify the recipient, using built-in and custom properties in your platform, and the template which should be sent out:

User profile fields

  • first_name
  • last_name
  • address
  • address2
  • city
  • state (must be a 2 character code, e.g. CA)
  • zip
  • country (must be a 2 character code, e.g. US)
  • template_id (Template ID from Inkit’s end)
  • api_token (Your Inkit API key) 

And that’s it! Now you’re ready to start automating direct mail through your connected platform based on any actions or triggers you like.

TIP: Need additional integration assistance? Please message us in the pop up chat located in the lower right corner of the page.

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